Objective

• Brand awareness (unaided/aided), Brand recall, perception of the brand
• Usage attitudes & preferences, Price-sensitivity & branding, availability of various brands, market potential, competition etc.

Methodology

• Extent: 10 major cities across India, Survey of 450 consumers, 450 jobbers and 450 retailers

Benefits

• Came to know about brand perception, market share and stand in the market, attitude of different respondent-category, different promotional activities of competitors, etc.

Results

• Have started so many promotional/advertising activities based on our recommendations.

Objective

• Testing the feasibility of getting into the business of shoe-upper fabrics.
• Suggesting strategy on product-mix, market-mix & distribution.

Methodology

• Data collection through different secondary sources.
• In-Depth interviews of various stake-holders of shoe-industry as well as industry experts.

Benefits

• Came to know about Market-size, Potential in the market and associated growth rate
• Identified right product-mix, market-mix and critical success factors in the business.

Objective

• To reduce by 10% administrative overheads, which included traveling, conveyance, employee transportation, communication, insurance, airport services, printing & stationery, employee welfare, legal & professional, security & housekeeping, etc.

Methodology

• Strategic Thinking, Suppliers research, Negotiation tricks, Innovations in purchases of goods & services, etc.

Results

• Reduction in administrative overheads by 10% within 3 months of commencement of assignment.

Objective

• The feasibility of low cost housing using Ferro Cement technology.

Methodology

Covered around 27 villages across India in 10 states.

• Consumers – 2000
• Small & Local Contractors
• Govt. Agencies and Micro finance Institutions

Benefits

• Identification of MFIs.
• Identification of prospective areas.
• Market-sizing, segmentation etc.

Results

• Client have already put the project into inception.

Assess the feedback of various parameters:

• Brand Awareness
• Brand Recall
• Perception Of brand

Methodology

Survey Includes

• Retail Consumers
• High Net worth Individuals and Corporates

Benefits

• Awareness of Brand.
• Key Ares of Improvement.
• Segments to be more focused.

Results

After Implementing the deliverables provided by us,

• They have increased brand awareness thru more ad spend.
• Considered as a more recognized brand.

Objective

• This company purchases agriculture commodity as raw material, amounting to Rs 200 Crores per annum. They wanted to reduce their raw material cost as finished goods prices were under pressure

Methodology

• Scientific tools were used to find out right time of repeat buying
• Strategic thinking was used to innovate changes in buying process
• Linear programming method to project right use of raw material
• Least-cost producers of raw material were identified, approached & negotiated
• Some channel partners were eliminated

Results

3% reduction in raw material cost could be achieved, amounting to a saving of Rs 6 Cr per annum.

Objective

• Company bottom-line was negative. Engaged us to find out new product-mix, market-mix and customer-mix.

Methodology

• 70 countries were covered in secondary data based research.

Benefits

• Markets identified- Japan, Korea, Italy & a few others
• More profitable Product-mix identified.

Objective

• Company imports raw materials, exports finished products as well as sells them in the domestic market. Total logistics cost for the company was almost Rs 100 crores.

Methodology

• Least-cost logistics companies were identified, approached & negotiated with.
• Consolidation of logistics service providers was done to have only 3 of them, which resulted in reduction of freight charges.
• In-depth data analysis helped change routes as well as mode of travel.

Results

About 5% reduction in overall logistics cost could be achieved, amounting to a saving of Rs 5 Cr per annum

Objective

• To find out why India is week in PC fabrics exports & to advise all industry-level measures to bring it up.

Methodology

• Secondary data collection.
• Primary data collection (Qualitative survey of 100 respondents from the sector value-chain in north, south and west India).

Benefits

• Council came to know that India is strong in some product category in PC but very weak in a few other dominant categories, for which, we recommended special efforts on the part of the industry.