Customer Satisfaction Measurement
Customer satisfaction is the most common of all marketing surveys. It measures how well a company's products or services meet or exceed customer expectations. This is important for retaining existing customers and adding new customers.
Most of the times, organizations do not know about their exact placement in the market with respect to their competitors, in product-quality and in various service parameters.
We independently conduct an exhaustive study to let our client know perception of customers on it and its competitors in attributes of product-quality & in various parameters of service-mix.
The respondents are approached by us independently, without disclosing the name of the client, so as to gather unbiased responses. With our unique methodology developed over years, the study gives unbiased & practical feedback to the client, highlighting strong/weak areas with respect to competitors. Besides product-quality & service-mix, we also include pricing & commercial terms, promotions, distribution in the study. We have carried out a number of such assignments, which have greatly benefited our clients.
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